SEO (Search Engine optimization) is the one of the best way of doing marketing for any kind of business. IF you have a business and you want to promote your business worldwide then SEO is the best way. Search engine optimization is very effective and affordable marketing which do not require high investment. Any small company or startup company can invest in SEO for better results.

If you have a website which is not optimized for Search engines then having a website does not makes any sense! Because Google or any other search engines will not be able to find your website, the reason is – your website is not Search engine optimized.

Can an individual having basic knowledge of SEO can optimize the website?

Yes of course – Individual having a basic knowledge of SEO can optimize the website for search engines. But he should have a very good knowledge of keyword analysis, because if the website not optimized for the right keywords then optimizing the website does not makes any sense!.